The trade booths are highly efficient in generating interest of trade show attendees in your products or services. The enticing trade booths can help in increasing the booth visitors. Ultimately, it can lead to a huge volume of customers for your products or services. If you want to create a huge impact on your targeted customers, then you should design and build a creative exhibition stand.
Make sure that your creative trade booth is sturdy as well. The eye-catching exhibition stand can help you to achieve your objective. On the other hand, a sturdy and creative exhibition stand can prevent you from unwanted events during the event. Here, in this article, we are going to describe various steps that help you build sturdy & creative exhibition stand from start to finish:
1. Client Briefing
The clients’ briefing plays a vital role in starting the exhibition stand design and build process. The exhibition stand designers should note down the requirements described by the customer.
The booth designers will properly analyze the requirements so that they can come up with a perfect trade booth design that can fulfill your needs and requirements. On the basis of the information shared by the customers, the trade booth builders do research so that they can build creative and satisfactory trade booths.
2. Brainstorming Session
The trade booth designers do brainstorming before they create the final proposal. The creative process of trade booth designing involves brainstorming. The process of brainstorming is done by the senior members of booth designers. The newbie is also asked for the brainstorming process. Sometimes, a newbie can also come up with the perfect idea.
The experienced designers collect the creative ideas for exhibition stands from different sources so that they can create the best proposal for the design. While doing the brainstorming process, the trade booth designer considers the latest trends, needs of clients, objectives, and various other important factors that contribute to the booth designing process.
3. Create Sketches
Once the brainstorming has done, then the next thing to do is start preparing the sketch. The trade booth designers will convert your design ideas into real sketches. The illustrated sketches will be shown to the customers so that they can easily understand the design concept. In the concept stage, the illustrative design will be described to the customers through detailed sketches.
4. Conceptual Design
The trade booth designers consider various things while designing the trade booth. They opt for the methodical approach so that the created design can be easily brought into reality. The various techniques that are used in the conceptualization process are as follow:
. Mood boards
. Loose sketches
. 3D modeling
. Photoshop compositing
5. Displaying Brand Identity
It is imperative to display a consistent brand identity along with creative ideas for exhibition stands to gain the trust of customers. The brand identity can help you to form a stronger relationship with the customers. When the potential customers see the consistent brand identity, they will easily remember your brand name. According to the survey, people prefer to buy from companies that have a consistent brand identity.
Thus, if you want to be successful in the trade show, then you should incorporate the consistent brand identity in your trade booth. By incorporating the brand identity in your trade booth display, you can easily achieve success and get more customers for your products or services. Thus, once the conceptualizing of booth design has been done, then the next thing is incorporating the brand identity in your booth design.
6. 3D Visualization
The 3D visualization will help the customers to determine how the prepared design will come out as a physical structure. The 3D rendering will help in easily determining the flaws and help us to do the alteration. After visualizing the 3D view of the design, the customers will be satisfied that their ideas will be converted into a physical structure.
Finally, the trade booth builders start working, and they put in efforts to convert the creative trade show booth ideas into an attractive booth. The trade booth builders try to replicate the sketch into the design. They use good quality material to build beautiful and sturdy exhibition stands. The good material ensures that you can use your booth again and again in the different trade shows. The trade booth owner has to invest for one time, and they can enjoy the various benefits of the booth again and again.
The designers’ team listens and understands the needs & requirements of the clients. They list down various things that are important to consider for the booth designing process. After that, they start the brainstorming process so that they come with good design. After taking final consent from customs, the booth constructor starts building your exhibition stand.